G’day Group appoints new Chief Marketing Officer to drive customer growth strategy

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Australia’s biggest local lodging network, the G’day Group, is thrilled to announce the appointment of Lahnee White because the organisation’s new Chief Marketing Officer (CMO).

Bringing greater than 15 years of client advertising enjoy, Lahnee formerly held roles with main Australian agencies along with Sportsbet and Westpac Group.

Prior to becoming a member of the G’day Group, she became the General Manager of Customer Engagement at Sportsbet, liable for organisational approach in customized advertising, cost proposition, martech and advertising analytics. With Westpac, Lahnee held lots of senior management roles, throughout logo, virtual advertising, advertising, partnerships and CRM.

G’day Group CEO Grant Wilckens stated Lahnee’s intensity of enjoy inside multi-logo establishments will permit the organisation to supply a greater seamless and customized client enjoy.

“Our organisation has gone through massive boom during the last 18 months. We now have greater than three hundred residences throughout our owned and operated Discovery Parks logo and G’day Parks certified network, attaining all corners of Australia,” he stated.

“Coupled with the massive boom of our G’day Rewards loyalty program, there has been a want for the commercial enterprise to herald an skilled marketer to supervise and construct our client enjoy throughout all touchpoints.

“Lahnee brings a wealth of understanding in stop-to-stop advertising with main Australian establishments, and her capabilities and client-first technique might be key to accelerating our personalisation agenda.”

As the custodian of the G’day Group manufacturers and client journey, Lahnee might be liable for advertising approach, client boom and loyalty, analytics, virtual advertising and logo approach. She will head up a newly restructured advertising crew that mixes industrial and virtual capabilities inside the commercial enterprise to permit extra stop-to-stop oversight of the client enjoy.

“I even have a superb ardour for travel, so I’m pleased to paintings with a countrywide tourism chief to assist greater human beings find out excellent local locations proper throughout Australia,” Lahnee stated.

“One of the superb matters approximately the caravan and tenting enterprise is its attraction and accessibility to this sort of extensive variety of travellers. I’m genuinely excited to assist beautify and personalise the enjoy throughout the entire client journey, from virtual engagement proper thru to a memorable in-park enjoy.

“It’s an thrilling time for the G’day Group, specifically because the tourism enterprise keeps to rebound from COVID-19 and I look ahead to contributing to the organisation’s precise boom story.”

Lahnee White takes over the advertising characteristic of the G’day Group from Michaela Webster who became formerly Chief Commercial Officer and stays with the organisation in a brand new role.