Icon Agency breathes new life into KMD Brands

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Icon Agency has led a rebrand for KMD Brands, previously Kathmandu Holdings, who personal globally known manufacturers Kathmandu, Oboz and Rip Curl.

Icon became tasked with growing a brand new emblem that mixes KMD’s records and history with its destiny-dealing with outlook, emphasis on sustainability, and cognizance on constructing worldwide manufacturers.

The key final results of the task is a emblem ee-e book which pulls collectively KMD Brands’ purpose, vision, and emblem narrative. The new emblem became evolved in near session with executives in the establishments and covered 3 months of studies and collaborative method deep-dive.

“This task became an interesting possibility to paintings with a globally known employer and increase a sleek, polished emblem,” stated Icon Agency Co-Founder and Managing Director, Joanne Painter.

“The partnership with Icon Agency became very collaborative, green and well-managed. We are sincerely thrilled with the quit result. We now have a emblem which recognizes the transformation that has took place in the institution in latest years, at the same time as reflecting our destiny method and vision,” stated KMD Brands Group CEO, Michael Daly.

Icon additionally evolved a layout ecosystem, together with a brand new logo, a colourful coloration palette and 3 specific textures which mirror the land, sea, and sky. Joanne Painter defined the textures have real-in

“We’re proud to symbolize KMD’s cognizance on the outside into those 3 textures. The land texture is stimulated through topographic maps, the ocean texture attracts from nautical intensity charts, and the sky texture makes use of gridded arrows that map wind patterns.”

With a focal point on sustainability and human beings, KMD Brands became a great match for Icon’s purpose-pushed patron roster.

“We attempt to paintings with customers who positioned human beings first and make a tremendous distinction withinside the international, so KMD Brands is a great match for our ethos. With destiny paintings already withinside the pipeline, we’re excited to maintain our partnership.”

About Icon Agency:

Icon is a country wide innovative communications corporation with workplaces in Sydney, Melbourne and Canberra and a multidisciplinary group of 80+.

Specialising withinside the authorities and company sectors, we assist customers navigate the seismic shifts reshaping contemporary-day communications and marketing: the declining have an impact on of paid media; direct-to-patron marketing; and the brand new enjoy economy. If we don’t sound like your ordinary corporation, that’s due to the fact we’re not. We paintings on the intersection of PR, advertising, and web, turning in incorporated campaigns seamlessly throughout channels and borders.