Slyp appoints Jude Blankfield as first Chief of Staff

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Slyp, the Australian retail-fintech subsidized with the aid of using all 4 huge banks, has nowadays introduced the appointment of skilled emblem advertising and marketing and company communications strategist Jude Blankfield to Chief of Staff similarly to her modern position as Head of Marketing.

Based in Sydney, Jude’s new position is centered on growing efficiencies in selection making for Slyp’s govt committee, helping commercial enterprise method and making sure management selections are regular with the dreams of the wider organisation. Jude will retain to execute her preceding obligations as Head of Marketing beneathneath her new title, Chief of Staff and Head of Marketing.

“I’m pleased to were appointed Slyp’s first Chief of Staff and to be operating without delay with our govt crew to get Slyp Smart Receipts into the palms of 1 in Australians with the aid of using the stop of this year,” stated Jude Blankfield, Chief of Staff and Head of Marketing at Slyp. “Our proprietary Smart Receipt generation is the logical subsequent step in patron revel in transformation and I’m excited to have extra involvement in curating the gold trendy in frictionless and customized purchasing studies for Australians as we scale in 2022 and beyond.”

Jude has been in her position as Head of Marketing at Slyp when you consider that October 2020. Prior to this she turned into Vice President of Marketing (Brand & Communications) at ecommerce generation enterprise Rokt, earlier than which she spent 10 years operating in PR, advertising and marketing and activities in Australia, New Zealand and the United Kingdom throughout customers inclusive of PlayStation, Procter & Gamble, V8 Supercars and MasterChef.

Paul Weingarth, CEO and Co-Founder at Slyp, stated, “We are so thrilled to have a strategist of Jude’s calibre on board at Slyp and it offers me brilliant satisfaction to look her remit improved to Chief of Staff. Since becoming a member of the crew, Jude’s recommend has been instrumental in riding Slyp’s credibility and boom in key markets. Her revel in withinside the startup surroundings and entrepreneurial attitude is makes Jude a herbal match for the Chief of Staff position, and I look ahead to operating intently collectively as we take Slyp’s boom method to the following level.”